What is a DESIGNER LABEL?

Although modern usage of the term goes back a few decades, the idea and origin go back much farther.

This video provides 3 illustrated sentence examples showing how DESIGNER LABEL can be used in various ways.

A helpful slide also explain the origin so you get a full understanding of the meaning of designer label.

Here is a transcript of the video “What is a DESIGNER LABEL?”

Slide 2:
The term DESIGNER LABEL began to emerge in the 1960s in the U.S.A. and became popular in the U.K. by the 1980s.
It refers to luxury clothes, personal accessories, and cars which are sold under the name of a famous person or company aimed at a wealthy customer base. Marketing of cheaper versions of these products is aimed at the middle class.

Slide 3:
In the case of clothing and accessories, it has become popular to put the label of a product on the outside rather than hide it on the inside, to appeal to the image-conscious.
In many cases the value of the image projected by a designer label is more important than the actual value of the item.
Here are some examples of the term “Designer Label” in use:

Slide 4:
Here we see Meagan sporting a designer label, authentic Gucci bag.
Note: The term “sporting” in this context means “wearing proudly” or “wearing something in a way that attracts attention”

Slide 5:
The designer label Prada was featured in the 2006 comedy “The Devil Wears Prada” in which Anne Hathaway plays the part of a college graduate who works with a powerful fashion magazine editor played by Meryl Streep.

Slide 6:
The designer label is an inseparable part of the Levi jeans image. From the beginning, Levi Strauss & Co. sewed their label above the right hip pocket of their denim jeans.

Slide 7:
For your information . . .
Designer labels began with Charles Frederick Worth, (1825-1895) a fashion designer born in Lincolnshire, England, who was the first to sign his work with a label.

So now you have a clear understanding of the definition and meaning of DESIGNER LABEL, you can use it as an interesting conversation topic and practice speaking English.

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What is a DOGGIE BAG?

Image Credits:

Slides 1, 6 – Levi
Creative Commons
https://flic.kr/p/rmzp3Q

Slide 4 – bag
Creative Commons
https://flic.kr/p/92twSV

Slide 5 – Prada
Creative Commons
https://flic.kr/p/9C3A1S

Slide 7 – Charles Worth
Public Domain
https://en.wikipedia.org/wiki/Charles_Frederick_Worth#/media/File:Charles_Frederick_Worth_(Mars_1895).jpg

Regarding the use of illustrations and photographs used in this video:

Public Domain
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Creative Commons Attribution Licence
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https://creativecommons.org/licenses/by/4.0/legalcode